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Leaders on Facebook
Many Singapore government leaders have started their own Facebook accounts as a way to keep in touch with people. Leaders have big responsibilities, so they usually speak quite formally.
However, Facebook is a space for casual and friendly interaction. So, when politicians use Facebook, they are expected to loosen up and use less formal language.
One minister who has to adjust to different settings is Tan Chuan-Jin. Mr Tan starts his official speeches with "Ladies and gentlemen" and ends with a formal "Thank you." However, his Facebook posts end with smiley faces like :) or friendly greetings like "Take care and all the best!"
Leaders on Facebook
Pictures, just like words, can have different styles. Minister Tan Chuan-Jin's official photo (left) is more formal than his Facebook profile photo.
Many Singapore government leaders have started their own Facebook accounts as a way to keep in touch with people. Leaders have big responsibilities, so they usually speak quite formally.
However, Facebook is a space for casual and friendly interaction. So, when politicians use Facebook, they are expected to loosen up and use less formal language.
One minister who has to adjust to different settings is Tan Chuan-Jin. Mr Tan starts his official speeches with "Ladies and gentlemen" and ends with a formal "Thank you." However, his Facebook posts end with smiley faces like :) or friendly greetings like "Take care and all the best!"
